In collaboration with Greater Philadelphia area based Feel Good Research Publications (FGRP), developed an integrated marketing communications program including brand philosophy & credentials, prospect list generation, content for new business outreach and email marketing. FGRP is an educational support company focused on behavior management tools for children, teens, adults, families, educators and the medical community, who are dealing with and treating ADHD and learning disabilities. Results include partnerships with Pharma companies who are makers and marketers of ADHD medications.
In collaboration with Flock Associates LTD-The Marketing Transformation Company, and The Ford Motor Company, created a Multicultural Agency Partnership Situation Analysis for assessing current client/agency relationship, strategy & creative output, multicultural agency landscape and recommendations for conducting for a review. Results included a thorough understanding of the client/agency relationships and establishing "wayd of working" for a new era in the automotive category.
For classic American apparel brand Brooks Brothers, developed a deep dive strategy for increasing awareness, traffic and sales by creating and executing a Marketing Outreach Program. Leveraged primary consumer shopping behavior and insights and layered with secondary quantitative & qualitative research to deliver a strategic, customized, actionable and results driven plan. Results included YTD (Year to Date) and STD (Season to Date) increases in key categories.
For Shire Pharmaceuticals (now part of Takeda), Patient and Customer Excellence Unit, launched Hablemos ADHD (Let’s Talk ADHD); a bilingual (Spanish/English) awareness and educational campaign aimed targeting U.S. Hispanic market and Puerto Rico. Accomplishments included consumer research & insights, website development and adaptations/translations. I addition, secured CMLR (Communication, Medical, Legal & Regulatory) approval of Spanish language materials.
For Tango y Vida, a unique experience told though music, history and dance, developed a brand selling tool aimed at venues interested in showcasing the experience as well as marketers seeking to tap into the U.S. Multicultural market through sponsorship and partnerships opportunities. Tango y Vida is an entertainment property created by composer, pianist and director Frank Valiente, that truly represents America’s diverse demographic and cross-cultural experience and appeals to all audiences with particular relevancy to Latino, African-American, Asian and LGBTQ consumers.
For small independent marketing & public relations firm and key business development prospect, an established U.S bank, interested in building its business targeting Multicultural consumers, conducted research and oversaw strategic and media planning and creative duties. Consumer insights and creative executions presented across Latino, Asian, African American and LGBTQ+ markets.
In collaboration with an independent NYC based Hispanic agency, collaborated on strategic planning and project management for the development and launch of RushCard Prepaid Visa, a new alternative prepaid card aimed at at un-banked & under-banked Latino consumers. In partnership with the Client and internal agency creative, media and production teams, delivered a "Tra-digital" approach including DRTV (Direct Response Television), website, grassroots, social public relations and social media.
At Hispanic unit of NYC based multinational agency, led new business prospecting, development and win of Goya Foods for U.S. Latino and General markets. Duties included company research, brainstorming meetings, overseeing campaign development, pitching and Scope of Work (SOW) negotiations.
For the U.S. Army at Hispanic unit of legendary Madison Avenue shop ; oversaw research, strategic planning, development and launch of a "Stay in School" program in partnership with LNESC – LULAC National Educational Service Centers.
For Tiffany & Co., collaborated with in-house fragrance expert/creator and the Tiffany design department to develop advertising, public relations and promotional materials to launch Tiffany Parfum© and Tiffany for Men© in the United States retail and trade markets.