Development of strategic briefs encompassing research, situation analyses, prospect insights, brand genetics, competitive intelligence and positioning statements.
Strategic planning and execution of programs aimed at targeting U.S. multicultural consumers with a focus on the U.S. Latino, bi-cultural & bi-lingual market.
Account management including project management, timetables, statements of work, financial stewardship and procurement negotiations.
Results driven integrated marketing communications programs across traditional and non-traditional communications disciplines & channels.
Business writing for proposals, presentations, RFPs (Requests for Proposals), new business, SOW (Scope of Work) and public relations. Strategic writing for websites.
Focus on improving marketing capabilities, effectiveness & efficiency via a collaboration with Flock Associates LTD.