Marketing Consulting

  • Marketing program assessment, research, planning, ideation, development and launch
  • Cross-functional team communication, client services and agency management
  • Advertising, public relations, direct response, promotions and digital marketing
  • Project management, product development, business development

Creative Services

  • Strategic creative platforms, creative briefs, creative development, execution
  • Traditional media (TV, radio, print, direct mail), digital and experiential marketing
  • Ideation, advertising art direction/design, copywriting, digital content development
  • U.S. general market, Hispanic and multicultural experience, international work

Agency Search

  • Assessment of agency partnerships and relationships, effectiveness, results
  • Strategic and creative analyses, Hispanic/Multicultural program(s) success assessment
  • Internal leadership with brand groups, procurement, finance/fee proposal negotiations
  • Conduct searches/reviews, RFP/SOW development, chemistry checks, legal documents

Multicultural/Hispanic Market Expertise

  • Business and consumer insights, trends, case studies, industry relationships/connections
  • Integrated marketing communications programs, strategically-sound creative executions
  • 2nd Generation Latinos, Immigrants, Millennials, Latinas, Latino Baby-Boomers, Total Market
  • Native Spanish-language fluency, customized cultural adaptations/trans-creations

Tony’s philosophy is that mutually-beneficial and long-lasting business relationships start with a 1:1 understanding of a client’s specific needs when it comes to business challenges, opportunities and goals. Only by truly listening and empathizing with a client does a trusted partnership grow and successful marketing and business development strategies evolve.